The 2009 manual of the plaintiffs revolution reptile. The main purpose of the theory is to unlock the jury. The reptile theory is the latest advocacy rage for the plaintiffs bar. The 2009 manual of the plaintiffs revolution by david ball, don keenan as well as others can be acquired by clicking wonderful on web link download. The dealspotr community last updated this page on october 28, 2018. Galbraith, a seasoned lawyer with over 20 years experience directs the complex litigation of the keenan law firm. F a c i n g t h e r e p t i l e i n t h e c o u r t r. The 2009 manual of the plaintiffs revolution by david ball, don keenan will certainly always offer you motivations. Oct 04, 20 the gurus of reptilian trial strategy are david ball and don keenan, whose book, reptile. The 2009 manual of the plaintiffs revolution paperback january 1, 2009 by david ball author, don keenan author. They werent compelled, by force of the state, to leave their work and their families to render a verdict on the reptile book.
Stetson university college of law floridas first law school. These two gentlemen coauthored a book titled, reptile. The authors posit that the forces behind tort deform hijacked the reptile by fraudulently portraying plaintiffs lawyers as a menace to society. Since 2009, however, some lawyers have sought to transform the courtroom into a reptilian battleground. Don keenan and david ball wrote a book entitled, reptile.
Beck since 2009, when jury consultant don keenan and wellknown plaintiffs attorney david ball published their book reptile. Defeating reptile theory motions in limine verdict magazine. Kathy cochran, writing on the blog, takes note of david ball and don keenans reptile this book posits that jurors must be convinced that a verdict for the plaintiff. The much anticipated new book from don keenan, contains expounded articles from the first two years of the keenan trial blog organized into an easy reference layout. To confront the reptile theory headon, you need your witness to do three things. This is known as the prohibition against the golden rule. Keenan trial lawyer during his 36 years specializing in catastrophic injury and wrongful death cases, mr. The book comes in paperback and is in very good preowned condition, the binding is secure, it has 7 pages that have minor writing or highlighting see photos. Acceptance speech for tradition of excellence award. Just like any other strategy, it becomes less effective when it is known and named. F a c i n g t h e r e p t i l e i n t h e c o u r t r o o m. It turns out that insurance defense lawyers are putting at least some effort into finding new ways to try cases.
That year, attorney don keenan and jury consultant david ball published a book on trial strategy called reptile. Reptile in the mist and beyond paperback january 1, 20 by david ball author, don keenan author visit amazons don keenan page. The 2009 manual of the plaintiffs revolution ebook. The 2009 manual of the plantiffs revolution by david a. In their books, videos, and seminars, keenan and ball advise plaintiff attorneys to demonstrate to jurors the immediate danger posed by the actions of defendants because, as they put it, when the reptile sees a. Clay first read the reptile book in the autumn of 2009, a few months after it was released. The appellation stems from a book and related seminars by david ball a trial consultant and don keenan a plaintiffs lawyer entitled reptile.
The 2009 manual of the plaintiffs revolution, the reptile the. Moreover, ball and keenan explain that reptile tactics rely on convincing jurors to make their decision based on personal reasons. Keenan and david ball advocate persuading jurors by appealing to their reptile brains, the oldest part of the brain and the part responsible for primitive survival instincts. The 2009 manual of the plaintiffs revolution by david ball and don keenan.
Username or email password remember me latest blog posts. For many, the words lawyer and reptile are probably synonymous. The 2009 manual of the plaintiffs revolution purportedly gives its adherents a significant edge. Don keenan and a great selection of similar new, used and collectible books available now at. Mar 03, 2010 the jury wasnt asked their thoughts and feelings about mr. The structure of this book, along with the transition of the keenan trial blog into a secure, password protected site that will not contain. Keenan and david ball advocate persuading jurors by.
The 2009 manual of the plaintiffs revolution, authors don c. Strategies for dismantling the plaintiffs revolution by thomas m. The 2009 manual of the plaintiffs revolution 9780977442553 by david ball. Been hearing this book was a mustread for years at every plaintiffs bar conference around. This sale features a preowned copy of reptile the 2009 manual of the plaintiffs revolution by david ball and don keenan. May 20, 20 for many, the words lawyer and reptile are probably synonymous. The genesis of the reptile theory dates back to 2009 in a book authored by don keenan and david ball on trial strategy for the plaintiffs bar entitled. Ball and keenans core concept is that the human brain is conditioned to favor safety and survival, and that a trial strategy built around the unsafe nature of defendants conduct will encourage the jury to instinctively choose to protect their families and. Don keenan and a great selection of related books, art and collectibles available now at. When the reptile sees a survival danger, she protects her genes by impelling the juror to protect himself and the community, write coauthors don c. Limiting reptile arguments, by appeal and otherwise there is nothing new under the sun. The 2009 manual of the plaintiffs revolution, defense attorneys have been learning about the reptile strategy and devising. Limiting reptile arguments, by appeal and otherwise. Keenan born 1951 is an atlanta, georgiabased trial lawyer and author.
Reptile by david ball and don keenan paper back 2009 ebay. Don keenan, a trial lawyer, and david ball, a jury consultant with a theatre background, articulated their version of the theory for the plaintiffs bar in their book. The structure of this book, along with the transition of the keenan trial blog into a secure, password protected site that will not contain old archives, make the. Reptile keenan ball has an average discount of 25% off and an average time to expiration of 16 days.
Back in 2009, a former theater director named david ball and a zealous plaintiff attorney named don keenan published a book called reptile, describing it as the 2009 manual of the plaintiffs revolution. With diverse backgrounds in a variety of sensitive litigation areas including personal injury claims, child birth injuries, and wrongful death suits, our group of seasoned attorneys work diligently to provide our clients with. The gurus of reptilian trial strategy are david ball and don keenan, whose book, reptile. Why was the reptile trial advocacy book admitted into a. Reptiles in the courtroom advocacy and evidence resources. Don keenan is the founder of the reptile who, with david ball, cocreated and coauthored the reptile book. David ball and don keenan popularized reptile strategies in their book, reptile. For instance, under the reptile theory, the regulations of the federal motor carrier safety.
The 2009 manual of the plaintiffs revolution, in which they offer strategies to appeal to the primitive or reptilian brains of the jurors and to circumvent this prohibition. The 2009 manual of the plaintiffs revolution by david ball. The reptile theory is attributed to a former professional theatrical director, david ball ball, and a plaintiff attorney, don keenan keenan. Plaintiffs bar embraces reptile strategy and defense bar. He is the head partner in the keenan law firm, which specializes in cases involving children, including injury, medical malpractice, and wrongful death. The genesis of the reptile theory dates back to 2009 in a book authored by don keenan and david ball on trial strategy for the plaintiffs bar. Since its explosion onto the scene after the 2009 publication of david ball and don c. The reptile theory gained popularity after david ball a jury consultant and former theatrical director and don keenan a plaintiff attorney published a book entitled, reptile. The jury wasnt asked their thoughts and feelings about mr. Keenan, an atlanta plaintiffs lawyer, and david ball, a north carolina jury consultant. Dissecting the facts surrounding the reptile theory of trial strategy. This is a telling admission and fodder for a motion in limine. Ball and keenans book, the focus in using the reptile effectively is spotlighting safety. Defense uses reptile strategy against keenan grsmb.
Reptiletrained attorneys attempt to tell the jury that safety is the purpose of the civil justice system, and fair compensation can diminish. It is precisely this sort of personal bias that the ban on golden rule arguments was designed to address. They were there because, as the article says, 21yearold jesus silencio was shot to death in the parking lot of the regal. The 2009 manual of the plaintiffs revolution david ball, don. In 2009, david ball and don keenan published a book called reptile. Learn how to make tort reforms impact on juries insignificant by using the jurors most primitive instincts of safety and selfpreservation. But in a dekalb county wrongful death trial last month, plaintiffs lawyer don keenan found that defense lawyers will also buy the book, reptile. Don keenan is the youngest pastpresident of the inner circle of advocates, an exclusive organization of 100 members, all having the distinction of winning multiple seven figure verdicts. Keenan law firm keenans kids foundation reptile keenan ball. Don keenan and a great selection of similar new, used and collectible books available now at great prices.
In their books, videos, and seminars, keenan and ball advise plaintiff. The 2009 manual of the plaintiffs revolution, ball and keenan propose lines of questions in depositions that will equate a legal duty to a safety standard. The 2009 manual of the plaintiffs revolution paperback 2009. Reptile theory is the most recent incarnation of a trial strategy that seeks to make use of the primal, inherent and often subconscious instincts andor fears of jurors. The keenan law firm houses a group of some of the finest personal injury claims lawyers and trial lawyers in atlanta. He is the head partner in the keenan law firm, which specializes in cases involving children, including injury, medical malpractice, and wrongful death he is most noted for his lawsuits regarding the conditions of foster care in the state of georgia, which have led to changes in state law. Home about results scholarships my account contact 0 reptile keenan ball books. The 2009 manual of the plaintiffs revolution by david ball and don keenan reptile refers to the reptilian part of the brain that contains our survival mechanism. They have a magazine, for the defense, and an associated blog sadly uncommentedon.
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